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  • Writer's picturePSFR Team

The Unraced Emblem: A Creative Journey into Personal Branding by PSFR Agency

TT Logo, racing logo by PSFR Agency

Personal Branding:

At PSFR, we're no strangers to the thrill of creativity. Crafting unique and impactful designs is our passion, and when we were tasked with creating a personal logo for a racing driver, we embraced the challenge with fervor. Little did we know, our journey would take an unexpected turn, leading us through the twists and turns of creativity.

sunset race track chequered flag

The Brief:

Our client, a racing aficionado with a hunger for victory, approached us with a clear vision: a logo that encapsulated their relentless drive on the track, their aggressive racing style, and, of course, their initials - "TT." to be their personal brand. Inspired by the iconic aesthetics of Formula 1 logos, the task for PSFR Agency was to infuse these elements into a design that screamed speed, power, and individuality.

sketches by PSFR Team lead Hannes Dreimanis for TT Racing logo, F1

The Creative Process:

Armed with the client's aspirations and our passion for design, we delved into the creative process. Sketches filled our pages, each stroke infused with the essence of speed and competition. The chequered flag motif danced alongside the client's initials, forming a symbiotic relationship that promised to ignite the imagination of racing enthusiasts.

The Unveiling:

With bated breath, we presented our meticulously crafted logo to the client, brimming with excitement at the prospect of seeing our vision roar across the racetrack. However, fate had other plans. In a surprising twist, the client opted for an AI-generated lion logo as their personal emblem, relegating our creation to the archives.

PSFR Agency Reflections:

While our logo may not grace the helmets or cars of racing circuits, the journey itself was a testament to the power of creativity. Every sketch, every stroke, and every iteration brought us closer to understanding the essence of our client's passion. And though our design may lie dormant, its spirit lives on in the halls of our agency, a reminder of the boundless possibilities that await when creativity meets opportunity.


In the world of design, not every concept sees the light of day, but each one contributes to the rich tapestry of creativity that defines our craft. So here's to the unraced emblem, a symbol of the creative journey that continues to inspire us at PSFR.

At PSFR, every project is an adventure, and every design is a story waiting to be told. Join us as we embark on our next creative journey, where the only limit is our imagination.

Stay tuned for more tales from the creative frontier.

PSFR Agency Logo Põhjasfäär

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